Old-fashioned service that works at the cutting edge

April 16, 2018

Joanne Dye, Liz Dye and Andrea Auld from Nextra (Echuca Newsagency).

WALKING into Nextra (Echuca Newsagency) is like coming home.

That’s the atmosphere owners Andrea Auld, Joanne Dye and Liz and Stephen Dye want to create for their customers.

And for their regular stream of clients, that’s definitely the case.

It’s the place locals visit in the early mornings (armed with a morning coffee) to browse the magazine section.

It’s where they drop in — sometimes daily — to chat with staff and pick up a newspaper.

So it’s no wonder the owners place an emphasis on building close-knit relationships with customers — they know they’re the lifeblood of any local business, including their own.

In their 14 years running the newsagency, the Dye family has seen the store evolve with the changing times.

From introducing giftware and art supply sections to the shop — to bringing new publications to the shelves.

‘‘More young readers are shying away from gossip and tabloid magazines, with a lot more funky, vintage magazines coming out in recent years, such as Frankie and Peppermint,’’ Andrea said. ‘‘We sell out of Frankie diaries straight up. And when people from the city visit during holidays, we’re soon sold out of most weeklies on the shelf.’’

The store’s giftware section offers a spread of items including handbags, jewellery, homewares and baby and wedding items.

The newsagency is also a one-stop shop for photocopying, faxing and laminating.

Most recently, the newsagency has introduced an ever-expanding art range.

So whether you’re a budding artist or a seasoned professional, Nextra aims to deliver the goods.

‘‘We speak to local artists to hear what they want,’’ Liz said.

‘‘And if they want something we don’t have, we’ll do whatever we can to get it.’’

Nextra even offers a 10 per cent discount to local artists who shop at the store.

The store also has loyalty programs for cards and magazines, with every 15th magazine free to the value of $6 and every seventh card free to the value of $7.50.

Plus it’s not unusual to see Nextra staff out and about, sponsoring sporting clubs, schools and local events.

‘‘Above all, we love our customers,’’ Andrea said.

‘‘And we want to support them however we can.’’

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